Send Wishlist Created Event to Klaviyo
Use this Shopify Flow template to send a Klaviyo event after a shopper creates a new wishlist in Wysh. By default, the event is sent immediately, making it easy to trigger a welcoming automated email flow that encourages them to start adding their favorite items.
You can customize the workflow in Shopify Flow to match your specific marketing or segmenting strategy.
Before you start
Wysh must be installed and active on your Shopify store.
Shopify Flow must be available on your store so you can import and edit the workflow.
Klaviyo must be set up, and you will need your Klaviyo Public API Key to finish the workflow configuration.
The template sends a Klaviyo event for new wishlist creation activity. Once the event is being sent successfully, you can use it in Klaviyo to trigger or segment your wishlist welcome emails.
Install the workflow
Download the template, extract the file, and then import it into Shopify Flow.
Download the ZIP folder using the button above, then extract (unzip) it on your computer to get the .flow file.
In your Shopify admin, open Shopify Flow.
Choose the option to import a workflow, then upload the extracted .flow file.
After import, confirm that the workflow includes the wishlist trigger and the Klaviyo event action.
Customize the workflow
After importing the template, review and update the workflow settings before turning it on.
Add your Klaviyo Public API Key: Replace the placeholder value in the Klaviyo step with the Public API Key from your Klaviyo account.
Confirm the event name: The default event name is
New wishlist created. Keep it as-is or rename it if you want to organize events differently in Klaviyo.Review the event details: Make sure the event includes the shopper information you want available in Klaviyo for your email setup.
Adjust timing if needed: By default, this event is sent immediately. If you want to introduce a delay, you can add a wait step in Shopify Flow and set it to seconds, minutes, hours, days, or weeks.
If you want to track different variations of wishlist creations, you can duplicate the workflow and assign different event names or delays for specific customer types.
Turn it on
After updating the API key and any workflow settings, save the workflow in Shopify Flow.
Turn the workflow on so it can start listening for new wishlist creation activity from Wysh.
Create a new wishlist on your storefront as a test shopper, then confirm the workflow runs as expected and the event appears in Klaviyo.
If the workflow is not turned on, no Klaviyo events will be sent and your wishlist welcome emails will not trigger.
What this workflow does
Once enabled, the workflow watches for shoppers who create a brand new wishlist in Wysh. It immediately sends a Klaviyo event with details about the shopper and the newly created wishlist. You can then use that event in Klaviyo to power automated wishlist onboarding or engagement emails.