Send Wishlist Reminder Event to Klaviyo

Use this Shopify Flow template to send a Klaviyo event after a shopper adds an item to their wishlist in Wysh. By default, the event is sent 2 days later, making it easy to build wishlist reminder emails that bring shoppers back to complete their purchase.

You can keep the default timing or change the wait period in Shopify Flow to match your reminder strategy.

Before you start

  • Wysh must be installed and active on your Shopify store.

  • Shopify Flow must be available on your store so you can import and edit the workflow.

  • Klaviyo must be set up, and you will need your Klaviyo Public API Key to finish the workflow configuration.

The template sends a Klaviyo event for wishlist activity. Once the event is being sent successfully, you can use it in Klaviyo to trigger or segment your reminder emails.

Install the workflow

Download the template, then import it into Shopify Flow.

Download the ZIP folder using the button above, then extract (unzip) it on your computer to get the .flow file.

In your Shopify admin, open Shopify Flow.

Choose the option to import a workflow, then upload the extracted .flow file.

After import, confirm that the workflow includes the wait step and the Klaviyo event action.

Customize the workflow

After importing the template, review and update the workflow settings before turning it on.

  • Add your Klaviyo Public API Key: Replace the placeholder value in the Klaviyo step with the Public API Key from your Klaviyo account.

  • Confirm the event name: The default event name is Wishlist reminder. Keep it as-is or rename it if you want to organize events differently in Klaviyo.

  • Review the event details: Make sure the event includes the shopper and product information you want available in Klaviyo for your email setup.

  • Adjust the wait time if needed: The workflow waits 2 days by default before sending the Klaviyo event. You can change this timing in Shopify Flow to seconds, minutes, hours, days, or weeks.

If you want to test different reminder timings, duplicate the workflow and use different wait periods or event names for each version.

Turn it on

After updating the API key and any workflow settings, save the workflow in Shopify Flow.

Turn the workflow on so it can start listening for new wishlist activity from Wysh.

Add an item to a wishlist in your storefront, then confirm the workflow runs as expected and the event appears in Klaviyo after the configured delay.

If the workflow is not turned on, no Klaviyo events will be sent and your reminder emails will not trigger.

What this workflow does

Once enabled, the workflow watches for shoppers who add products to their wishlist in Wysh. After the configured delay, it sends a Klaviyo event with details about the shopper, wishlist, and product. You can then use that event in Klaviyo to power wishlist reminder emails.