Send Wishlist Item Added Event to Mailchimp
Use this Shopify Flow template to send an event to Mailchimp after a shopper adds an item to their wishlist in Wysh. By default, the event is sent immediately, making it easy to track real-time customer behavior, build rich behavioral segments, or trigger instantaneous automated marketing actions based on current shopper interest.
You can customize the workflow in Shopify Flow to match your specific marketing or segmenting strategy.
Before you start
Wysh must be installed and active on your Shopify store.
Shopify Flow must be available on your store so you can import and edit the workflow.
Mailchimp must be connected directly to your Shopify store so Shopify Flow can seamlessly pass data to your Mailchimp account.
The template sends a Mailchimp event for wishlist item additions. Once the event is being sent successfully, you can use it in Mailchimp to capture real-time intent data and update targeted customer segments.
Install the workflow
Download the template, extract the file, and then import it into Shopify Flow.
Download the ZIP folder using the link above, then extract (unzip) it on your computer to get the .flow file.
In your Shopify admin, open Shopify Flow.
Choose the option to import a workflow, then upload the extracted .flow file.
After import, confirm that the workflow includes the item addition trigger and the Mailchimp event action.
Customize the workflow
After importing the template, review and update the workflow settings before turning it on.
Confirm the event name: The default event name is
Item added to wishlist. Keep it as-is or rename it if you want to organize events differently in Mailchimp.Review the event details: Make sure the event includes the shopper and product information you want available in Mailchimp for your setup and audience fields.
Adjust timing if needed: By default, this event is sent immediately. If you want to introduce a delay or a wait period, you can add a wait step in Shopify Flow and set it to seconds, minutes, hours, days, or weeks.
Tracking addition behavior immediately allows you to build powerful browse-abandonment segments or score leads based on how frequently a shopper adds items to their wishlist.
Turn it on
After updating any workflow settings, save the workflow in Shopify Flow.
Turn the workflow on so it can start listening for wishlist addition activity from Wysh.
Add an item to a wishlist on your storefront as a test shopper, then confirm the workflow runs as expected and the event appears in Mailchimp.
If the workflow is not turned on, no Mailchimp events will be sent when products are added to a wishlist.
What this workflow does
Once enabled, the workflow watches for shoppers who add items to their wishlist in Wysh. It immediately sends a Mailchimp event with details about the shopper and the added product. You can then use that event in Mailchimp to capture instant shopper intent, build precise segments, or power your own custom automation flows.