Track wishlist performance
Use Wysh to measure wishlist demand
Wysh helps you understand what shoppers want before they buy. In the Wysh Dashboard, you can track wishlist activity from one place and use the widgets to see how interest turns into purchases and revenue.
Your wishlist reporting is driven by customer actions already visible in your storefront, including My Wishlist, My Lists, Create New List, Share Wishlist, and Add to cart.
When a customer saves a product from a product page using the wishlist control beside Add to cart and Buy it now, that activity contributes to your wishlist reporting. If multiple lists are enabled, the same action can happen through the product-page wishlist control with its list selector, and the saved items are then managed under My Lists.
The metrics on the dashboard are best read as a funnel: customers create lists, save items, buy from those saved items, and then generate wishlist-attributed revenue.
Find wishlist data in the new dashboard
The new Wysh dashboard brings wishlist reporting together into a set of widgets so you can review performance at a glance.
Go to the Dashboard in Wysh.
Use the dashboard filters on the widgets to view data for one of these ranges:
Last 7 days
Last 30 days
Last 90 days
Last 6 months
Last 12 months
All
Use the dashboard widgets to compare list creation, saved items, purchases, revenue, top wishlisted products, and recent wishlist activity for the same date range.
The date range you select changes the data shown in the dashboard widgets, so make sure you are comparing metrics from the same period.
What each dashboard metric means
Wishlists Created
This shows how many wishlists customers created in Wysh. A new list is created when a customer uses Create New List from the wishlist area. If a shopper only has one list, the storefront label is My Wishlist. After they create more than one, that area changes to My Lists.
Use this metric to understand how many customers are actively organising products for later. A higher number usually means stronger shopper intent, especially for stores where people compare options before buying.
Items Added to Wishlists
This shows how many products customers have saved across their wishlists. These items come from the wishlist action on the product page, shown beside Add to cart and Buy it now.
If this number is growing faster than purchases, customers may be interested but still deciding. That often means your products are getting attention, even if sales happen later.
Purchased from Wishlists
This shows how many wishlist-saved items were later purchased. In practical terms, this is the number of items that moved from a saved state in My Wishlist or My Lists into an actual order.
This is one of the clearest signals that Wysh is influencing conversions. If customers frequently purchase items they first saved, your wishlist experience is helping move shoppers toward checkout.
Wishlist Revenue
This shows the revenue generated from items that were previously saved to a wishlist and later purchased.
Use this metric to understand the sales value influenced by wishlist activity, not just the number of items sold. This is especially useful when you want to measure how much wishlist behaviour contributes to overall store revenue.
Wishlist Revenue
The Wishlist revenue widget works with a graph breakdown just below the main widgets, so you can see how wishlist-attributed revenue changes over time within the selected date range, as well as seeing revenue for the selected time period from all wishlists.
Use the graph to spot patterns such as:
Revenue spikes after promotions or campaigns
Steady growth in wishlist-driven sales over time
Periods where customers are saving products but not yet converting
This view is useful when you want more context than a single total revenue number.
Top Wishlisted Products
This widget highlights the products that customers save most often.
Use it to identify which products generate the strongest interest, even before they become top sellers. A product appearing high in this widget can signal demand, buying intent, or strong appeal during comparison shopping.
This is especially helpful for:
Spotting products customers want most
Comparing interest against actual sales performance
Planning promotions, merchandising, or restocks
Wishlist activity feed
The Wishlist activity feed shows recent wishlist-related actions happening in your store.
Depending on customer activity, this can help you monitor how shoppers are interacting with wishlists in real time, such as creating lists, saving items, and moving from saved products toward purchase.
Use this feed when you want a quick, recent view of engagement rather than a summary total.
How to read the dashboard as a funnel
The dashboard works best when you read the widgets together rather than in isolation:
Wishlists Created shows how many shoppers are starting to organise products.
Items Added to Wishlists shows how much product interest those shoppers are expressing.
Purchased from Wishlists shows whether that interest turns into orders.
Wishlist Revenue shows the sales value influenced by those purchases.
Top Wishlisted Products shows which products attract the most saving activity.
Wishlist activity feed shows the latest wishlist engagement happening in your store.
If wishlists and saved items are increasing but purchases are not, that often means customers are interested but need more time, better timing, or a stronger reason to buy.
Use top wishlisted products to spot demand
Top wishlisted products can reveal demand before it appears clearly in sales reports. Customers often save products while comparing options, waiting for payday, planning gifts, or returning later to buy.
Use this widget to answer questions like:
Which products attract the most shopper interest?
Which items are frequently saved but not yet purchased?
Which products may benefit from a promotion or extra visibility?
If a product gets a high number of saves but low purchase activity, that can point to hesitation around price, timing, shipping, or product choice.
How date ranges help you analyze trends
The dashboard date filters make it easier to compare short-term activity with longer-term behaviour.
Last 7 days helps you monitor recent changes and campaign impact.
Last 30 days gives a useful monthly performance view.
Last 90 days helps you spot medium-term trends.
Last 6 months gives broader context for seasonal behaviour.
Last 12 months helps you review year-long performance patterns.
All shows lifetime wishlist activity available in the dashboard.
When reviewing performance, use the same date range across widgets so your wishlist creation, saved items, purchases, and revenue all reflect the same period.
What to look for in your results
If Wishlists Created is high, customers are actively planning and saving products for later.
If Items Added to Wishlists is growing, product interest is increasing.
If Purchased from Wishlists is strong, wishlist activity is contributing to conversion.
If Wishlist Revenue is rising, saved items are turning into meaningful sales value.
If products appear often in Top Wishlisted Products but not in sales, those products may need extra attention.
If the Wishlist activity feed stays active, shoppers are consistently engaging with wishlist features.
By using the new dashboard widgets together, you can understand not only what customers save, but also how that interest develops into purchases and revenue over time.